2007年11月20日火曜日

Book Review2-8


GUCCI

Guccio Gucci, who was a creator of Gucci, was born in 1881 in Florence, Italy. When he was 19 years old, he went to London and England and worked at the famous Savoy Hotel. There were rich people who wore nice clothes and jewelry in the hotel and he often saw these people. It gave him many ideas for his future.
In 1901, he went back to Florence and met Aida Calvelli who became his wife. Aida made clothes and he learned about money and customers and gradually he wanted to sell leather products so he found a new job. One Sunday in 1921, he and Aida went for a walk around Florence and saw a little store and he wanted to have a store. Then, he bought a little store.
Guccio and Aida had six children, five sons and one daughter. Everybody in my family helped at the store. Guccion and Aida made luggage and leather products for horses and sold them and their children took packages to customers on their bikes. One day, Guccio had a good idea. He wanted to use the designs of the leather products for horses and make handbags, so the famous Gucci GG logo came from a strap and the Gucci lines of green/red/green came from the design of a horse's saddle.
Many people liked these products and in 1937, he moved the company to a larger place. The Gucci logo became famous in Italy. Gucci became more and more famous and the family opened a store in Rome.
Guccio wanted all of sons to work for the company but one of the sons died when he was nine years old and the other son wasn't interested in the family company. He liked movies and he became a movie actor.
In 1953, Guccio Gucci died and gave the company to his sons. His sons opened a store in New York. Gucci name was very famous and meant beautiful Italian fashion around the world.
In the 1960s, one of his sons made Gucci a greater success in the United States. He opened stores in Chicago, San Francisco, and Beverly Hills and in 1965, he opened the first Gucci store in Japan.
In the 1970s and in the 1980s, Gucci products became very famous and rich people wore Gucci clothes and used Gucci products. Gucci became too famous so the Gucci logo went out of fashion; however, today, Gucci is in fashion again.
Maurizio, who was the last of the family at Gucci, was shot outside of his office by somebody. He worked hard for two years but he died. Many people talked about it and it was very big news. In the case, Patrizia Reggiani Marintelli, who was Maurizio's wife from 1976 to 1990, wanted more money from him and she paid people and they killed Maurizio for her. Patrizia and they are now in prison.
Now Gucci is very famous!! Gucci has fashion shows and Gucci has a famous fashionroom in Florence, Italy. Also, Gucci sells its perfumes and we can see Gucci productions on the newspaper or on the Internet. Many people wear Gucci clothes and have Gucci products and Gucci is loved by people around the world.
I also like Gucci. Gucci products are cute and we can use them for a long time. I didn't know who was creator of Gucci. He started a little store and he succeeded. It is great and I think Gucci will become famous more and more.